

about us


The Art of Making. Giving form to your fashion & textile projects.
STUDIOO is a community and network of creatives, internationally placed, whose mission is to contribute and support the fashion & textile industry by providing the know-how and services to remove the stress associated with creation and transform designs to reality.
STUDIOO is a cutting-edge and globally connected fashion atelier that brings fashion projects to life from design conception to the final product and leads the way in integrating digital fashion into the production chain..
Collaborating with international fashion professionals and harbouring young talent, STUDIOO serves as a creative hub that brings together diverse creative minds to transform ideas into tangible, trendsetting products – mainly into garments and wearables.
Through a seamless integration of traditional craftsmanship and digital solutions, STUDIOO enables fashion brands to elevate their production processes, embracing innovation and efficiency in every step of the journey. This forward-thinking approach not only shapes the future of fashion production but also enriches it with cultural richness sourced from the diverse international team available to collaborate on these projects, offering a cutting-edge blend of creativity and technological advancement in each project.
We do not only serves as a hub for fashion enthusiasts, guiding you every step of the way but also champions sustainable practices, leading the way towards a more conscious future in the industry.
STUDIOO serves as a remote atelier which provides a dynamic, adaptive space for artistic expression and creativity, leveraging digital technology to connect individuals and ideas across distances.
In a world where people’s expectations are moving faster than businesses, we give our clients the context, backing and confidence to create Iconic collections/pieces of arts that create desire and utility, reshape the competitive landscape and drive extraordinary results.
Join STUDIOO in embracing the digital age of fashion and witness the transformation of your creative vision into a reality that transcends boundaries and inspires a new era of sartorial excellence.
Our Services
OUR FOUNDER
With nearly two decades of experience in the fashion industry, Sarai Struck has honed a unique ability to bridge creativity with technical precision. From fast fashion to luxury, she has worked with leading international brands, refining processes, perfecting fit, and translating creative visions into tangible, high-quality garments.
Her journey began in the fast-paced world of high-volume production, collaborating with brands like Topshop, ASOS, and Urban Outfitters. This experience instilled in her an acute understanding of efficiency, technical accuracy, and workflow optimization. She later transitioned into the world of high-end fashion, working with designers such as Christopher Raeburn and Dries van Noten, where craftsmanship, artistry, and attention to detail became her focus.
Sarai excels at problem-solving—whether it’s perfecting patterns, optimizing production timelines, or ensuring fabric behavior aligns with design intent. Her ability to interpret designers’ sketches, words, and gestures into precise, production-ready garments has made her an invaluable asset to brands seeking both technical expertise and creative synergy.
Always evolving, Sarai has embraced the integration of AI into fashion production, leveraging technology to streamline development processes and enhance creativity. By combining her extensive industry knowledge with cutting-edge AI tools, she helps brands innovate and future-proof their operations.

Beyond her commercial work, Sarai is passionate about purpose-driven projects. From empowering female artisans in Afghanistan to collaborating on wearable art with Oscar Murillo, she believes fashion has the power to create meaningful change.
With a global network of artisans, manufacturers, and designers, Sarai brings a collaborative and solution-driven approach to every project. Whether you’re a brand looking to refine your production process or explore AI-driven innovation, she’s ready to bring your vision to life.
Let’s create something exceptional together.
Find out more at www.saraistruck.com
Book your WELCOME Consultation below

2% OF PROCEEDS FOR AFGHAN ARTISTS,CRAFTS AND ENTREPRENEURS
2% of proceeds will go to Afghan Artists, Crafts and Entrepreneurs providing opportunities to local businesses and makers.
Part of the STUDIOO’s founding team have observed through visiting and working in Afghanistan the potential and artistic skills available firsthand.
Decades of conflict has proven difficult for people to work and live in the country’s infrastructure. It is also quite difficult for locals to conduct international business transactions.
We are aiming to provide:
- Support for Afghan craftsmen and craftswomen
- Micro-cost subsidies for existing artistic companies and creative projects
- Afghan talent contributing to the physical and digital production chain wherever possible
We have various initiatives in Afghanistan that will be supported through us supporting you.








