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Crafting Strategy

Strategy for Brand Positioning

Our client wanted to move beyond simply following trends and instead establish a strong, distinctive brand identity—shifting from being trend followers to true trendsetters. Through our Strategy Consultation on Brand Positioning, we guided them in defining their core customer base, market position, and long-term vision to set them apart in a crowded industry.

Over a series of consultations, we worked closely with the brand to refine their visual identity, clarify their message, and reposition them within the market. This strategic shift isn’t instant—it requires time, consistency, and ongoing adjustments. We’ll be checking in with the client throughout the process and are excited to witness their evolution into a brand with a bold, unmistakable presence.

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This client wanted to get ahead and shift their design concept from following the latest catwalk collections to strengten their own brand identity and refine their visual identity to become truly Trendsetters. Through the course of several Consultations we established the core customer base, the market and where to re-position the brand.

AuthorSarai JasminShare